Head of SEO & Content

About the Role

This is a senior individual contributor and player-manager role leading EVZOO's organic growth. As Head of SEO & Content, you will own the full organic search strategy — from high-level keyword architecture and content pillars down to the technical minutiae of crawl budget, structured data and Core Web Vitals. You will work at the intersection of marketing, product and engineering, with real authority to shape how EVZOO appears in search and how it is perceived as the UK's definitive EV information resource.

You will manage a small but growing team of two to three EV content writers, setting editorial standards, managing the content calendar and commissioning long-form guides, category pages and news content that serves both readers and search engines. You'll work closely with our engineering team to ensure the platform is crawlable, fast and structured-data-rich — because at a marketplace of this scale, technical SEO is as important as great content.

EVZOO is at an exciting inflection point. Organic traffic is growing month-on-month and we have ambitious targets to become the number one destination for EV research, comparison and purchase decisions in the UK. This role is the key hire that gets us there. If you're an SEO leader who thinks in systems, writes at a high standard and loves working at the edge of technology and editorial, this is the role you've been looking for.

What You'll Do

• Own EVZOO's organic search strategy and SEO roadmap — prioritising opportunities across new and existing categories
• Manage and grow a team of 2–3 EV content writers, setting standards and reviewing output
• Lead technical SEO audits, site architecture, internal linking strategy and structured data implementation
• Commission and edit long-form buying guides, news, reviews and comparison content that ranks and converts
• Work with engineering on Core Web Vitals, crawl budget optimisation and indexation health
• Build and manage the content calendar across news, guides, product pages and category content
• Track keyword rankings, organic traffic, CTR and conversion — report to CMO weekly with clear narrative
• Identify and exploit SEO opportunities across new EV categories, brands and keywords as the market expands
• Build backlink strategy through PR, editorial partnerships, digital PR campaigns and expert outreach
• Collaborate with the product team on listing page SEO, category page architecture and programmatic content at scale

What We're Looking For

• 5+ years in SEO, with at least 2 years in a senior or lead-level role
• Proven track record of growing organic traffic on a marketplace, publisher or large-scale content site
• Deep technical SEO knowledge — crawling, indexation, structured data, Core Web Vitals, log file analysis
• Strong content strategy and editorial skills — you can write and edit to a high standard yourself
• Hands-on experience with Ahrefs, SEMrush or Screaming Frog (ideally all three)
• Automotive, EV or marketplace sector experience desirable, not essential — curiosity and fast-learning matter more
• Team leadership experience — you've managed writers or SEO executives before
• Degree in Marketing, Journalism, English or a related field — or equivalent demonstrable experience

Nice to Have

• Experience with programmatic SEO — templated content at scale, dynamic pages, API-driven listings
• Knowledge of the electric vehicle market in the UK or wider European context
• Experience in a scale-up or startup environment where you had to build things from scratch

What We Offer

The Hiring Process